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Specify whether the default message format for this publisher should be HTML rather than text. This can be overridden in user preferences.
Notify
Messages Tick this to specify that messages should trigger a notification (change the tab color, play a sound, notify mobile phones, etc). Note that this takes into account the notification preferences in the recipient's HipChat user account.
From Label
A label to show after the senders account name above the HipChat message
Send a card
Tick this to use the Card notification template to send a room notification as a HipChat card.